Jeremy is available for hire
Hire JeremyJeremy Liles
Verified Expert in Product Management
Product Manager
Location
New York, NY, United States
Toptal Member Since
April 9, 2019
作为技术和产品领导者，Jeremy花了20年时间为多个行业的复杂问题构建解决方案. Proficient in the full product development lifecycle, 他认为，每个阶段都始于对用户所处环境和生态系统的同理心理解. Jeremy利用他多样化的技术和业务背景与所有类型的利益相关者进行沟通，并在必要时亲自动手.g., coding, prototyping, wireframing, creating marketing assets).
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Project Highlights
Experiential Education Platform
推出首个面向法律专业人士的在线体验式学习平台，并领导产品开发和营销(Azure), SQL Server, .NET, HubSpot, LMS).
Lifecycle and Retention Marketing Strategy
Created the lifecycle and retention marketing strategy for a real estate client.
Product Management Consultancy for a Consumer Insights Platform
在数据科学的推动下，领导了一个备受瞩目的消费者洞察平台的路线图和产品管理流程的开发.
Expertise
Work Experience
Product Management Consultant
2019 - PRESENT
Toptal Clients
- 为一家房地产初创企业客户开发生命周期/留存营销策略. The project included strategy/vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.
- 与一家财富500强消费品公司的数据科学和工程团队合作，开发用于多渠道客户激活的消费者洞察平台.
- 作为数字产品内容平台的实施顾问，将旧系统的数据和功能映射到新系统. Liaised between client and customer resources, organized issues and user stories, and documented key processes.
- Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation and selection of technologies for authoring interactive content, integration, and project management.
Head of Product and Technology
2018 - PRESENT
AltaClaro
- Managed product, technology, marketing, 为一家初创公司的客户取得成功，为法律和商业专业人士提供了第一个体验式学习网络. Core Platforms: Azure, SQL Server, .NET, HubSpot.
- Performed a competitive analysis and conducted market research, including market segmentation and strategy.
- Created a content marketing strategy including SEO analysis, topic coverage mapping, and multimedia (video, blog, article, webinar, infographic) production.
- Launched an MVP and iterated based on market feedback.
- Instrumented product using Google Analytics, Google Optimize, Google Tag Manager, Google Search Console, Hotjar, and custom application event tracking.
- 开发合作伙伴关系，包括潜在客户名单、外联、经济和谈判.
- Built enterprise, channel, and direct pricing models.
- Created and edited hands-on video and written content.
- Developed OKRs, user stories, managed the backlog, created sprint plans, and managed the agile development process.
- Integrated custom application development with multiple platforms (LMS, video hosting, analytics, and so on).
Vice President | Technology Strategy and Legal Affairs
2005 - 2018
Innovest
- Developed a technology roadmap (mainly Microsoft stack: SQL Server, .NET, IIS in managed hosting environment).
- 领导使用敏捷流程推出面向消费者的账户管理产品(应用程序和网站).
- Designed a software development lifecycle process.
- Established an in-house legal function and processes/procedures.
- 与客户、供应商、合作伙伴、顾问和员工起草和谈判合同.
- 计划和执行主要的产品发布，并为持续发布设计一个过程.
- 加入新的企业客户端，并将数据从遗留系统转换为Innovest数据结构.
- Led, as a technical product manager, 许多改进软件部署过程和内部工具的内部计划.
Director of ASP Technology
2004 - 2005
OrderMotion
- 创建产品和技术路线图，包括集成和技术升级.
- 管理所有OrderMotion产品的SDLC(用于电子商务订单管理的SaaS平台).
- Managed the BA, development, infrastructure, QA, and deployment teams in New York, Toronto, and Paris.
- Designed and implemented a new integration and workflow engine.
- Led the technology upgrade from legacy code to a .NET platform.
Senior Developer | Team Lead | Technical Product Manager
2001 - 2004
IHS Markit
- 负责行业首个ipo联合簿记平台的技术产品管理.
- Led multiple releases of the debt-issuance product (budget, schedules, technology, and functionality roadmap).
- Headed up a major application redesign including the new security architecture, modular menu/component system, and BI functionality.
- 作为高级开发人员，设计并构建路演调度和管理功能.
Product Manager | Technical Team Lead
1999 - 2001
USInternetworking, Inc.
- Worked with clients to develop specifications for custom web applications.
- Led cross-functional teams consisting of development and QA engineers; also determined the scope and planned project resources, budgets, and timelines.
- 管理客户测试和验收，与内部和外部利益相关者对接.
Project History
Joint Book-running Platform
领导第一个ipo联合簿记平台的技术产品管理和开发.
我领导了ipo联合簿记平台的技术产品管理和开发. 该平台允许多个客户(投资银行)输入兴趣指示，并从他们的池中分配股票, with the UI updating in real-time. I worked with internal SMEs and engagement managers to define requirements, establish scope, and manage an agile project plan.
Experiential Education Platform
http://altaclaro.com推出首个面向法律专业人士的在线体验式学习平台，并领导产品开发和营销(Azure), SQL Server, .NET, HubSpot, LMS).
I led market research, testing, MVP design, go-to-market planning, 推出首个面向法律专业人士的在线体验式学习平台. The platform combines interactive videos and assessments, simulation exercises, and one-on-one instructor feedback via integrated video conferencing. Since the launch, I've also managed the online marketing (inbound and outbound), instrumentation and analysis of user behavior, channel strategy and metrics, and the product and technology roadmap.
Lifecycle and Retention Marketing Strategy
Created the lifecycle and retention marketing strategy for a real estate client.
我为一个房地产客户开发了生命周期和留存营销策略. The project included strategy, vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.
Health and Wellness Client
为健康和保健客户创建策略并实施营销功能的主要升级.
The client offers online workout and nutrition products and coaching. 作为产品经理，我使用敏捷方法管理待办事项和交付.
Artist Publishing Platform
领导升级财务仪表板的用户体验和功能(面向客户和内部).
As a product manager, I conducted user interviews, developed the backlog, 并通过sprint向平台的财务和支付功能进行重大升级，以帮助艺术家/创意人员发布和盈利他们的作品.
数字产品内容平台的入门和实施咨询
Led technical product management of new client implementation, including mapping of data and functionality to new system.
作为技术产品经理，负责一个重要的新客户的实施/培训, 包括从旧系统到新系统的数据和功能映射. Liaised between client resources and customer resources, organized and created issues and user stories, researched and advised on issues, workarounds, and product enhancements.
Product Management Consultancy for a Consumer Insights Platform
在数据科学的推动下，领导了一个备受瞩目的消费者洞察平台的路线图和产品管理流程的开发.
曾在一家财富500强消费品公司担任数据科学和工程团队的产品管理顾问，负责多渠道客户激活的消费者洞察平台. Implemented OKRs and tied them to the product roadmap. Groomed roadmap into backlog tasks. Worked with project managers to plan team backlogs to implement the roadmap.
Training Platform for a Services Company
Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation, and selection of technologies for authoring interactive content, integration, and project management.
客户是一家领先的害虫控制公司，希望积极地为其现场员工提供培训. I helped develop a plan, evaluate learning platforms and technologies, retain talent to author interactive content, and integrate SCORM content with the selected learning platform.
Growth Hacking
Maintained 6% MoM growth while leading growth team for Academia.edu, a B2C EdTech company that allows anyone to share research.
Academia.edu is a B2C platform that allows users to share their research, track citations, and discover other research. The site has nearly 200M users and 30M papers.
As the head of the growth team, I developed and maintained a backlog of growth ideas, working with an engineering lead to execute A/B tests up and down the funnel (e.g., SEO, email marketing, signup funnels, premium upgrade funnels, on-site upsells, checkout optimization).
Over a 6-month period, 增长团队的举措对新用户的月增长贡献了4-8%.
As the head of the growth team, I developed and maintained a backlog of growth ideas, working with an engineering lead to execute A/B tests up and down the funnel (e.g., SEO, email marketing, signup funnels, premium upgrade funnels, on-site upsells, checkout optimization).
Over a 6-month period, 增长团队的举措对新用户的月增长贡献了4-8%.
AI-driven Experiential Learning Prototype
Led the design and development of a prototype AI-driven learning application.
我领导了一个原型学习应用程序的设计和开发，该应用程序可以动态生成体验式学习场景和评估. 我使用了OpenAI api和重要的提示工程，并结合了动态用户体验.
Education
2011 - 2014
Juris Doctorate (JD) Degree in Law
University of Denver - Denver, CO, USA
2005 - 2007
硕士或工商管理(MBA)学位，公司财务，创业
New York University - New York, NY, USA
1998 - 2000
Master of Fine Arts (MFA) Degree in Creative Writing
New York University - New York, NY, USA
1991 - 1995
Bachelor's Degree in Computer Engineering
University of Michigan - Ann Arbor, MI, USA
Certifications
MARCH 2021 - APRIL 2022
HubSpot CMS for Marketers Certified
HubSpot Academy
SEPTEMBER 2018 - MARCH 2022
Contextual Marketing Certified
HubSpot Academy
JULY 2018 - MARCH 2022
HubSpot Marketing Software Certified
HubSpot Academy
JUNE 2018 - JUNE 2019
HubSpot Design Certified
HubSpot Academy
JUNE 2018 - MARCH 2023
Inbound Marketing Certified
HubSpot Academy
SEPTEMBER 2014 - PRESENT
Licensed Attorney
New York State Unified Court System
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